The 3M Company, formerly known as the Minnesota Mining and Manufacturing Company, is an American multinational conglomerate corporation based in Maplewood, Minnesota, a suburb of St. Paul.
With $30 billion in annual sales, 3M employs 88,000 people worldwide and produces more than 55,000 products, including: adhesives, abrasives, laminates, passive fire protection, dental and orthodontic products, electronic materials, medical products, car-care products, electronic circuits, and optical films. 3M has operations in more than 65 countries including 29 international companies with manufacturing operations and 35 companies with laboratories. 3M products are available for purchase through distributors and retailers, and online directly from the company.
|Founded||June 13, 1902; 114 years ago (1902-06-13) (as Minnesota Mining and Manufacturing Company) Two Harbors, Minnesota, U.S.|
|Traded as||NYSE: MMM DJIA Component S&P 100 Component S&P 500 Component|
|Founders||John Dwan Hermon Cable Henry Bryan William A. McGonagle|
|Formerly called||Minnesota Mining and Manufacturing Company|
|Key people||Inge Thulin (Chairman, President, and CEO)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Manufacturing is 52.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If 3M sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of 3M with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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